Linkedin is a B2B 
lead generating machine

What makes advertising on Linkedin so great?

Are you looking for the perfect way to advertise your products/services to businesses that might need them? Then, look no further than Linkedin ads. When compared to intent-based advertising opportunities such as Paid Search, Linkedin offers a higher-funnel form of advertising. For the B2B segment, it is a great platform to target key decision-makers of a company.

You can target companies by location, name, or category and members by job title, function, seniority, university they went to, skills, and simple demographic details such as gender or age.

'With great power comes great responsibility.' With the power of Linkedin ads, you can choose to advertise to everyone on the platform or go as specific as the chocolatier down the street. 

After you've established your relevant audience, you can track the results to determine how users respond to your messages. By tracking this metric, you can optimise your ads and make sure they are as profitable as possible.

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Is Linkedin the right platform for you?

Just imagine reaching the right audience with your ads. They need your product or service, and you're right there to offer it to them. But to do that effectively, you need to know who your target audience is. The more detailed your target audience's understanding, the more accurate and efficient your ads can be. 

When devising your ad, consider these questions:

• What job titles are your target audience affiliated with? 
• Where is your target audience working? 
• What interests and skills does the person you are trying to reach have?
• Does your target persona have a certain seniority level?
• What kind of position do the members of your target audience typically hold?

If you have the answers to one or more of these questions you do have a good understanding of your target audience. And Linkedin advertising can do wonders for your company.

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Schedule a Free Consultation Today.

Are you looking for the perfect way to advertise your products/services to businesses that might need them? Then, look no further than Linkedin ads. When compared to intent-based advertising opportunities such as Paid Search, Linkedin offers a higher-funnel form of advertising. For the B2B segment, it is a great platform to target key decision-makers of a company.

You can target companies by location, name, or category and members by job title, function, seniority, university they went to, skills, and simple demographic details such as gender or age.

'With great power comes great responsibility.' With the power of Linkedin ads, you can choose to advertise to everyone on the platform or go as specific as the chocolatier down the street. 

After you've established your relevant audience, you can track the results to determine how users respond to your messages. By tracking this metric, you can optimise your ads and make sure they are as profitable as possible.

Just imagine reaching the right audience with your ads. They need your product or service, and you're right there to offer it to them. But to do that effectively, you need to know who your target audience is. The more detailed your target audience's understanding, the more accurate and efficient your ads can be. 

When devising your ad, consider these questions:

• What job titles are your target audience affiliated with? 
• Where is your target audience working? 
• What interests and skills does the person you are trying to reach have?
• Does your target persona have a certain seniority level?
• What kind of position do the members of your target audience typically hold?

If you have the answers to one or more of these questions you do have a good understanding of your target audience. And Linkedin advertising can do wonders for your company.