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A/B Testing in Paid Marketing
Why is A/B testing Important in Digital Marketing?
Start A/B Testing Your Ads and Maximise the Performance of Your Campaign
A/B testing (or split testing) lets you randomly present two or more versions of an ad to visitors, with the same probability of each variant appearing to the user. For example, you can test the heading of a web page by creating two versions, each with a 50% chance of appearing, or three versions, each with a 33% chance of appearing, and so on. Likewise, you can test many other things, which we’ll point out further. At Cheetah, we analyse the performance of each variant for you to determine which one is more likely to lead to your goal.
Start A/B Testing Your Ads and Maximise the Performance of Your Campaign
A/B testing (or split testing) lets you randomly present two or more versions of an ad to visitors, with the same probability of each variant appearing to the user. For example, you can test the heading of a web page by creating two versions, each with a 50% chance of appearing, or three versions, each with a 33% chance of appearing, and so on. Likewise, you can test many other things, which we’ll point out further. At Cheetah, we analyse the performance of each variant for you to determine which one is more likely to lead to your goal.
Targeting
Advertising networks
Ad copy
Targeting
Which different A/B tests can you run?
Which different A/B tests can you run?
From different targeting options and ad formats, like a static picture or animated video, to ad copy and visuals, you will be spoilt for choice when testing your features with Cheetah Conversions.
Ad creative (banners)
CTA
Lead Capture
Landing pages
Bidding strategies
When to run an A/B test?
A/B testing can be utilised in a variety of contexts. However, the following are the top five:
When to run an A/B test?
A/B testing can be utilised in a variety of contexts. However, the following are the top five:
When you're looking to increase your revenue, A/B testing helps you identify what channel, message, conversion funnel, etc. performs best in terms of engagement, conversion and cost per conversion.
When you're looking to increase your revenue, A/B testing helps you identify what channel, message, conversion funnel, etc. performs best in terms of engagement, conversion and cost per conversion.
1
While you’re still defining brand identity, testing different communication styles in your ads can help you find the sweet spot for your target audience.
When you believe your conversion rates are in jeopardy, A/B testing can be done to discover new designs and user flows that produce more conversions.
When a service, a plugin, or a feature is updated, A/B testing can be used to determine which design resonates better with your audience.
2
While you’re still defining brand identity, testing different communication styles in your ads can help you find the sweet spot for your target audience.
1
2
When you believe your conversion rates are in jeopardy, A/B testing can be done to discover new designs and user flows that produce more conversions.
3
4
When you make a price modification, A/B testing can be done to see your audience's perception of price changes and the impact of this on conversion.
When you're redesigning your website, A/B testing can be done to figure out how to structure your website best, what content to promote on the pages, which user journey you should focus on and how to enhance your site's usability.
5
Schedule a Free Consultation Today.
Schedule a Free Consultation Today.
Why Consider A/B Testing Landing Pages?
The first step is driving traffic to your website or a landing page. You also need to know how to engage users once they’ve arrived so they also convert — take the action you desire. Cheetah Conversion is ready to create fast, functional creative features that keep users on your website and test different elements of your page to ensure a conversion-optimised user journey through your campaign landing pages.
Our team is continually testing landing pages for a variety of clients, constantly making adjustments to the H1, CTA, lead capture, copy and so on to develop the ideal landing page for your visitors, sure to generate the greatest on-page engagement and maximise your return. We use a variety of programs, the most popular of which are Unbounce and Google Analytics. We use Unbounce to develop landing pages, as it offers a wide range of valuable features. We rely on Google Analytics to track and analyse the user behaviour on-site, identify opportunities within the conversion funnel, and user experience issues that need to be addressed.
Why Consider A/B Testing Landing Pages?
The first step is driving traffic to your website or a landing page. You also need to know how to engage users once they’ve arrived so they also convert — take the action you desire. Cheetah Conversion is ready to create fast, functional creative features that keep users on your website and test different elements of your page to ensure a conversion-optimised user journey through your campaign landing pages.
Our team is continually testing landing pages for a variety of clients, constantly making adjustments to the H1, CTA, lead capture, copy and so on to develop the ideal landing page for your visitors, sure to generate the greatest on-page engagement and maximise your return. We use a variety of programs, the most popular of which are Unbounce and Google Analytics. We use Unbounce to develop landing pages, as it offers a wide range of valuable features. We rely on Google Analytics to track and analyse the user behaviour on-site, identify opportunities within the conversion funnel, and user experience issues that need to be addressed.
A/B Testing in Paid Marketing
Why is A/B testing Important in Digital Marketing?
Advertising networks
Ad copy
Ad creative (banners)
CTA
Lead Capture
Landing pages
Bidding strategies
3
When a service, a plugin, or a feature is updated, A/B testing can be used to determine which design resonates better with your audience.
4
When you make a price modification, A/B testing can be done to see your audience's perception of price changes and the impact of this on conversion.
5
When you're redesigning your website, A/B testing can be done to figure out how to structure your website best, what content to promote on the pages, which user journey you should focus on and how to enhance your site's usability.
Some Examples Of A/B Tests We Ran For Our Clients
Blue Colour-Scheme versus Green Colour-Scheme
Some Examples Of A/B Tests We Ran For Our Clients
Blue Colour-Scheme versus Green Colour-Scheme
Long Text versus Short Text on the creative
A/B testing may be just the solution for your performance marketing campaigns to thrive. Don't miss out on valuable insights about your target audience with A/B testing
A/B testing may be just the solution for your performance marketing campaigns to thrive. Don't miss out on valuable insights about your target audience with A/B testing
Long Text versus Short Text on the creative
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