Which different A/B tests can you run?
From different targeting options and ad formats, like a static picture or animated video, to ad copy and visuals, you will be spoilt for choice when testing your features with Cheetah Conversions.
A/B testing (or split testing) lets you present two or more versions of an ad randomly to visitors, with the same probability of each variant appearing to the user. For example, you can test the heading of a web page by creating two versions, each with a 50% chance of appearing, or three versions, each with a 33% chance of appearing, and so on. Likewise, you can test many other things, which we’ll point out further down. At Cheetah, we analyse the performance of each variant for you to determine which one is more likely to lead to your goal.
Our Clients
Start A/B testing your ads and maximise the performance of your campaign
Some examples of A/B tests we ran for our clients
Blue Colour-Scheme versus Green Colour-Scheme
Start taking control over your conversion funnel with A/B testing landing pages.
When you are still in the process of defining a brand identity, testing different communication styles in your ads can help you find the sweet spot for your target audience.
When you believe your conversion rates are in jeopardy, A/B testing can be done to discover new designs and user flows that produce more conversions.
When a service, a plugin, or a feature is updated, A/B testing can be used to determine which design resonates better with your audience.
When a service, a plugin, or a feature is updated, A/B testing can be used to determine which design resonates better with your audience.
When you make a price modification, A/B testing can be done to see your audience's perception of price changes, and the impact of this on conversion.
When you're redesigning your website, A/B testing can be done to figure out how to best structure your websites, what content to promote on the pages, which user journey you should focus on and how to enhance the usability of your site.
Targeting
Advertising networks
Ad copy
Landing pages
Lead Capture
CTA
Ad creative (banners)
Bidding strategies
When to run an A/B test?
A/B testing can be utilised in a variety of contexts. However, the following are the top five:
When you're looking to increase your revenue, A/B testing helps you identify what - channel, message, conversion funnel, etc. - performs best in terms of engagement, conversion but also cost per conversion.
Long Text versus Short Text on the creative
A/B testing may be just the solution that your performance marketing campaigns need to thrive. Don't miss out on valuable insights about your target audience with A/B testing
Schedule a Free Consultation Today.
Schedule a Free Consultation Today.
Why considering A/B testing Landing Pages?
Driving traffic to your website or a landing page is just the first step. You also need to know how to engage users once they’ve arrived, so they also convert -- take the action you desire. Cheetah Conversion is ready to create fast, functional creative features that keep users on your website and test different elements of your page to ensure a conversion-optimised user journey through your campaign landing pages.
Our team is continually testing landing pages for a great variety of clients, constantly making adjustments to the H1, CTA, lead capture, copy and so on to develop the ideal landing page for your visitors, sure to generate the greatest on-page engagement and maximise your return. We use a variety of programs, the most popular of which are Unbounce and Google Analytics. We use Unbounce to develop landing pages, as it offers a wide range of valuable features. We rely on Google Analytics to track and analyse the user behaviour on site, identify opportunities within the conversion funnel as well as user experience issues that need to be addressed.
A/B Testing in Paid Marketing
Why A/B testing is important in Digital Marketing
Services
Audits
Channels
Resources
Who We Are
A/B testing (or split testing) lets you present two or more versions of an ad randomly to visitors, with the same probability of each variant appearing to the user. For example, you can test the heading of a web page by creating two versions, each with a 50% chance of appearing, or three versions, each with a 33% chance of appearing, and so on. Likewise, you can test many other things, which we’ll point out further down. At Cheetah, we analyse the performance of each variant for you to determine which one is more likely to lead to your goal.
When you are still in the process of defining a brand identity, testing different communication styles in your ads can help you find the sweet spot for your target audience.
When you believe your conversion rates are in jeopardy, A/B testing can be done to discover new designs and user flows that produce more conversions.
01
02
When to run an A/B test?
A/B testing can be utilised in a variety of contexts. However, the following are the top five:
01
When a service, a plugin, or a feature is updated, A/B testing can be used to determine which design resonates better with your audience.
03
04
When you make a price modification, A/B testing can be done to see your audience's perception of price changes, and the impact of this on conversion.
03
When you're redesigning your website, A/B testing can be done to figure out how to best structure your websites, what content to promote on the pages, which user journey you should focus on and how to enhance the usability of your site.
05
When you're looking to increase your revenue, A/B testing helps you identify what - channel, message, conversion funnel, etc. - performs best in terms of engagement, conversion but also cost per conversion.
