Paid Search Services for Faster Traction 

Target who's already looking for you
 with Paid search Ads (PPC)

What is Paid Search Marketing?

Our clients

Advertise where it really counts.

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Paid Search Marketing, also called PPC (Pay-Per-Click Marketing) or Search Engine Advertising (SEA), is a digital marketing strategy used to increase the visibility of a website or brand in search engine results pages (SERPs). The beauty of Paid Search ads is its relevance - advertisers choose to display an ad at the precise instant that someone searches a term that is highly relevant to the advertised content. For example, if someone searches “blue fabric,” the advertiser can bid to have their ad placed at the top of the list, relevant to blue fabrics.


Search engines launch your ad into the spotlight straight away, so you don’t have to wait months to start ranking higher in search results. As a Paid Search Advertising Agency, we help you bid on the right keywords to reach the right market. That way, your ad will rise to the top when users search for a product or service related to yours.

What is the Difference Between Paid Search and SEO?

SEO grows steadily and organically, over time. Paid Search can happen overnight. One is about consistency, value and authority; the other is about fast results. Both advertising strategies have one thing in common: keyword targeting. While organic search engine optimisation ensures that the content on your website is as relevant as possible to the key terms your target audience searches for on Google, Bing, etc., paid search marketing campaigns let you add those terms to your campaign and place a bid on each one of them.

At Cheetah, we can help you decide which option works best for your product or service, considering your target audience and KPIs

How Do Our Paid Search Services Work?

 Discovery & KPIs

 Research & Strategy

Target definition

Account setup

Campaign management

 Testing

 Analysis & Reporting

 Optimisations

Why Should You Consider PPC

Raise Awareness

With paid ads on search engines such as Google and Bing, you can speed up your brand’s exposure and grow your website visits exponentially. Showing among your competitors in search engine result pages gives your brand more presence in moments where it counts.  

Boost Sales (B2C) or increase Lead Generation (B2B)

Draw the attention of users outside your organic reach and increase sales or capture lead information with the right messaging, as well as a conversion-optimised user funnel.

Great Targeting Opportunities
Reach your target audience quickly and effectively with keyword targeting, while narrowing down the group of users seeing your ad to specific locations, demographic characteristics, interest groups and even employer size or industries.

A/B Testing with clean data 
PPC ads are very straight-forward and their success is easy to track. Split the traffic of your Google Ads campaign 50:50 and learn which ad copy resonates  better. It is the same concept whether it’s the ad copy, the CTA or a campaign landing page you are testing.  

Elements of Paid Search Services

 Your ad should represent your brand’s core values and USPs while also answering the question the user has entered into their search.

In order to raise awareness, boost your sales or generate qualified marketing leads, you need to be not only visible but also competitive. We make sure your ad shows as often and as high as possible, giving your brand / product the exposure it needs.

 We make your ad as relevant and eye-catching as possible, creating a seamless user flow from search to conversion so that Google ranks the quality of your campaigns high and you save money on every ad click.

With our hands-on account management and optimisation efforts, we maximise the number of users who engage with your paid search ad.

Ad copy optimisation

 Providing highly relevant ad quality (quality score)

Ad engagement optimisation
(click-through rate)

Search Impression Share

This type of Performance Marketing follows the Pay-Per-Click (PPC) bidding model, which means that you don’t pay for the ad you’ve placed until someone actually clicks on it. Paid advertising on search engines is cost-effective, time-efficient and highly targeted.

Search engines launch your ad into the spotlight straight away, so you don’t have to wait months to start ranking higher in search results. As a Paid Search Advertising Agency, we help you bid on the right keywords to reach the right market. That way, your ad will rise to the top when users search for a product or service related to yours.

SEO grows steadily and organically, over time. Paid Search can happen overnight. One is about consistency, value and authority; the other is about fast results. Both advertising strategies have one thing in common: keyword targeting. While organic search engine optimisation ensures that the content on your website is as relevant as possible to the key terms your target audience searches for on Google, Bing, etc., paid search marketing campaigns let you add those terms to your campaign and place a bid on each one of them.

At Cheetah, we can help you decide which option works best for your product or service, considering your target audience and KPIs

We roll up our sleeves and find relevant terms you should be bidding on to generate awareness, sales or leads.

Keyword research

Target who's already looking for you with Paid search Ads (PPC)

We roll up our sleeves and find relevant terms you should be bidding on to generate awareness, sales or leads.

Keyword research

We roll up our sleeves and find relevant terms you should be bidding on to generate awareness, sales or leads.

Keyword research

Ad copy optimisation

 Your ad should represent your brand’s core values and USPs while also answering the question the user has entered into their search.

Ad engagement optimisation
(click-through rate)

With our hands-on account management and optimisation efforts, we maximise the number of users who engage with your paid search ad.

 Providing highly relevant ad quality (quality score)

 We make your ad as relevant and eye-catching as possible, creating a seamless user flow from search to conversion so that Google ranks the quality of your campaigns high and you save money on every ad click.

Search Impression Share

In order to raise awareness, boost your sales or generate qualified marketing leads, you need to be not only visible but also competitive. We make sure your ad shows as often and as high as possible, giving your brand / product the exposure it needs.

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Ad engagement optimisation
(click-through rate)

With our hands-on account management and optimisation efforts, we maximise the number of users who engage with your paid search ad.

Elements of Paid Search Services

 Providing highly relevant ad quality (quality score)

 We make your ad as relevant and eye-catching as possible, creating a seamless user flow from search to conversion so that Google ranks the quality of your campaigns high and you save money on every ad click.

Search Impression Share

In order to raise awareness, boost your sales or generate qualified marketing leads, you need to be not only visible but also competitive. We make sure your ad shows as often and as high as possible, giving your brand / product the exposure it needs.

Schedule a Free Consultation Today.

Schedule a Free Consultation Today.

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