Track Your Conversions Across All Channels
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Review of your current website tracking tools, such as Google Analytics, Google Tag Manager, and your Paid Social tracking codes.
Analysis of your Google Analytics set-up, such as audiences and goals, grouping channels settings, hash and query parameters exclusions, and Google Ads account linking.
Analysis of your Google Tag Manager set-up, such as tracking triggers, conversion triggers, and website or landing page user events triggers
Assessment of your Paid Social pixel configurations.
There's probably a good reason for an audit and tune-up if you've noticed lots of weird data in your reports lately. Some page is suddenly listed as a top landing page for no apparent reason, or the number of conversions doesn't match between your CRM and campaign managers.
We analyse your website, landing pages, and tracking tools you are using, to identify and fix issues. We will ensure you get a refined overview of how your customers engage with your site and campaigns and where opportunities lie to maximise your return on investment.
Stop wondering. Start knowing.
There's probably a good reason for an audit and tune-up if you've noticed lots of weird data in your reports lately. Some page is suddenly listed as a top landing page for no apparent reason, or the number of conversions doesn't match between your CRM and campaign managers.
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Your marketing expenses can quickly spiral out of control if you don't track them properly. Auditing your tracking process will help you find any problems that may be affecting your campaign results. It is critical to have a full picture of your data when choosing the right advertising channels. You don’t want to spend money on audiences, user journeys, or platforms that do not help you reach your goals. Taking the most out of your tracking tools gives you a 360-degree view of all your marketing activities.
Additionally, we will briefly introduce you to Google Analytics 4 and demonstrate how you can use it to track your website's traffic and visitor behaviour more effectively.
Review of your current website tracking tools, such as Google Analytics, Google Tag Manager, and your Paid Social tracking codes.
Analysis of your Google Analytics set-up, such as audiences and goals, grouping channels settings, hash and query parameters exclusions, and Google Ads account linking.
Analysis of your Google Tag Manager set-up, such as tracking triggers, conversion triggers, and website or landing page user events triggers
Assessment of your Paid Social pixel configurations.
Your marketing expenses can quickly spiral out of control if you don't track them properly. Auditing your tracking process will help you find any problems that may be affecting your campaign results. It is critical to have a full picture of your data when choosing the right advertising channels. You don’t want to spend money on audiences, user journeys, or platforms that do not help you reach your goals. Taking the most out of your tracking tools gives you a 360-degree view of all your marketing activities.
The possibilities of tracking tools have developed significantly in recent months — both technically and from the perspective of data protection. This is precisely where we come in and optimise your setup.
Services
Audits
Who We Are