Top 3 tips on how to design the cookie consent banner
Design cookie notifications as a friendly note and not a warning.
Avoid using warning colours such as RED or Yellow.
Choose a colour and size that gives the banner enough presence to be noticed.
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Marketing Manager
“We have been working with Ketly & Cheetah Conversions since 2019. Back then, we started testing different channels and services including SEO, SEA and Paid Social. Constant and clever A/B-testing of our ads assured, that we are using our budget the best way possible, only on ads that are the most successful. They managed to keep our CPL constantly low, and at the same time pulling in high-quality leads.”
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Head of Sales & Partnerships
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"Cheetah's cross-channel testing process really challenged the assumptions we have developed over time and showed us a successful way of running our multi-language campaigns across different channels.
It allowed for tweaks and adjustments that drove lead generation significantly more than expected. Thanks to Cheetah we found the right approach for our target audience.
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"Cheetah's cross-channel testing process really challenged the assumptions we have developed over time and showed us a successful way of running our multi-language campaigns across different channels.
It allowed for tweaks and adjustments that drove lead generation significantly more than expected. Thanks to Cheetah we found the right approach for our target audience.
We cannot recommend them enough!"
Charlotte Linde
Growth Hacker
Top 3 tips on how to get content most likely to get users to accept the cookies:
Do the keywords you chose to build your page content around reflect what people are searching for?
Will the people who find your site using these keywords get the answers to their questions they were searching for?
Will the audience driven by these keywords help your company to reach goals, monetary, email sign ups or other?
How the design of the cookie banner integrates with the design of the website so that the user has the option to select what cookies he/she wants to accept.
To put it clear, the GDPR
(General Data Protection Regulation) states:
A consent banner must be explicit, clear, and easily distinguishable from other website elements and features.
A consent notification must be written in plain and intelligible language, causing no confusion or misunderstanding.
A consent form must include distinct options that enable users to opt-in or opt-out for consent regarding data collection and processing.
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Top 3 tips on how to get content most likely to get users to accept the cookies:
Avoid using alert words such as PRIVACY.
Use direct and concise call-to-action (i.e. I agree, continue)
The cookie notification shouldn’t be too long, usually no more than two sentences.
What we like:
What we don't like:
What we don't like:
Too much text on the notification scares users from taking action.
What we like:
The very subtle design of the “Puroposes/Features” button
What we don't like:
The very long text
The wording “Cookie-Hinweis” creates a sense of urgency that we don't think is good.
What we don't like:
The option of deciding which cookies the user accepts in a condensed format already in the pop-up and the great design of the buttons.
What we like:
What we like:
Great choice of colour - the notification stands out.
What we don't like:
The size of the banner is very small!
That there's a second step to action.
What we don't like:
The fact that asking the user to select the country has the effect that they might get distracted from the Cookies topic and the great choice of colour of the button.
What we like:
What we don't like:
We recommend placing the buttons users should click (in this case, "Sounds good”) on the right.
The design and wording of the banners.
What we like:
Top 3 tips on how to get content most likely to get users to accept the cookies:
Avoid using alert words as PRIVACY.
Use direct and concise call-to-action (i.e. I agree, continue).
The cookie notification shouldn’t be too long, usually no more than two sentences.
Keep the visibility of the behaviour of your users with the right cookie consent banner design, format and wording
With new privacy policy laws in place, tracking and storing user data have become more challenging than ever. That means we Marketeers are no longer able to gain insights into the behaviour of our website visitors and are also unable to retarget users that have previously shown interest in our product or service with relevant content - unless the user gives us permission to do so.
When running Performance Marketing campaigns, advertisers are now seeing what significant impact cookie notification bars have on the visibility of user on-page engagement metrics in analytic tools such as Google Analytics. If a user chooses not to accept the cookie consent, we are unable to see any behaviour of that user on the website or landing page and are also unable to drive that user further down the conversion funnel with other campaigns.
So which cookie bar designs work best, and what other useful tricks are there to convince users to accept cookies? There are different ways of asking users to accept cookies. Some designs work better than others, and sometimes small UX design tricks can make a real difference.
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Who We Are
To put it clear, the GDPR (General Data Protection Regulation) states: