Are all of your pages discoverable by search engine bots? Your site should have relevant inbound links from relevant sites.
Once your site is discovered, are the URL’s unique and correctly indexed? An accurate and comprehensive sitemap & Robots file should be built.
Careful evaluation and placement of keywords within your page content has direct impact on how Search Engines categorise your page.
How well do your pages rank? “The higher the pages rank the more visibility your website gets on
Here are the steps we take in order to find the right keywords that match
your company’s goals.
- Do the keywords you chose to build your page content around reflect what people are searching for?
- Will the people who find your site using these keywords get the answers to their questions they were searching for?
- Will the audience driven by these keywords help your company to reach goals, monetary, email sign ups or other?
On-Page optimisation shows search engines that the content is useful and relevant to the user searching. Put simple, it shows search engine crawlers what your website is about. Here are some key points that On-Page optimization covers.
Search engines can not read images. Therefore you need to add an alternative text behind every image through which you tell the crawlers what the picture is about.
H1 AND HEADER TAGS:
Each of your pages should have a header that communicates the purpose of the page to both, website visitors and search engines.
Summarise your page content with tags which then appear on browsers, organic search engine ads, and social media sites.
Add a page summary that is presented to the interested user on search results.
These are links that facilitates the optimal user journey through your site.
It is important to avoid duplicate content across all of your pages.
On many websites hidden technical issues prevent the search engine bot to properly read the pages, which prevents them to achieve high rankings and good organic search results. These issues are screened and solved on the technical side of SEO.
Through technical SEO you can speak the language of the web crawlers. Areas covered are e.g. mobile optimisation, robots.txt file, duplicate content, site structure, speed, errors, sitemaps, etc. All these factors directly affect your website ranking on search engines like Google, Bing, etc.
Off-Page SEO is about link building and other signals through which you can convince search engines of the quality and usefulness of your website. Compared to On-Page SEO, Off-page SEO refers to the page ranking factors that occur outside of your website, such as links to your site on other websites (also called backlinks), social promotions, bookmarkings or blogs. What do sites communicate to search engines about your site?
Through a comprehensive competitor analysis you are able to identify the big players in your industry and reveal who ranks on the first page for the keywords you are targeting.
Optimising for these search queries you can improve your position in web results and pick up on industry trends. This enables you to plan your online strategy accordingly.